What Is Market Positioning?
Most businesses that rely on selling products will work hard at market positioning. In fact there are many experts that would claim that success is impossible without this. We live in a world where...
View ArticleWhat are KPIs?
Measurement is important in many areas of business and this is why KPIs are so useful. The area of business that is in most need of measurement is performance because this provides data that can help...
View ArticleWhat Are the Different Types of MLM Businesses?
Multi level marketing (MLM) businesses are considered by some to be the future of marketing. This is also a type of marketing strategy that receives a lot of criticism. There are different types of MLM...
View ArticleWhat is Experiential Marketing?
Experiential marketing is quite popular at the moment, but there can be some confusion as to what this actually refers to. In simple terms it refers to a type of marketing where there is an attempt to...
View ArticleWhat Is Services Marketing?
The best way to sell an item will always depend on what it actually is. For example, the best way to sell nutritional supplements can differ from the best way to sell new cars. Of course, some people...
View ArticleWhat Is Business Research?
In order to make the best decisions it is necessary to have good information. Without the right information the decision making process can be a bit like firing darts in the dark; hitting the target...
View ArticleTop 5 Best Business Marketing Books Reviewed
Business marketing refers to the process by which goods or services get to the customer. This is an important topic which is why there have been many books written on the subject. Some people will...
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What is SWOT Analysis?
If a business is intending to tack some type of action they will not want to go in to this blind. This would involve too much risk so the safest approach would be to do a bit of research first. SWOT...
View ArticleWhat is Data Analysis?
Raw data can be hard to make use of unless it can be arranged into something more organized. Data analysis is a way to take this information and turn it into something that is far more useful. By...
View ArticleWhat is Amway?
Pyramid selling has developed a bit of a bad reputation over the years. Many experts view this type of business model as a type of scam. It needs to be said that some pyramid selling enterprises are...
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